Nissan Motor Company stated this week that as part of its carbon-neutral initiatives, it will sell power generated from practically 100 percent renewable energy sources to its own employees in Japan. Nissan said the energy program will be available to employees in the Kanto region for the first time at the beginning of fiscal year 2022.
Nissan will also choose the best energy supplier depending on the outcomes of field tests using electric vehicles to offer appealing price options to Nissan electric vehicle owners, like the Nissan Ariya and Nissan LEAF. Nissan began selling power through certain dealerships in Japan in 2019 to encourage consumers to charge their cars at home. Nissan has also been conducting field experiments in collaboration with energy firms to enable the charging of its future electric vehicles.
Nissan wants to be carbon neutral by 2050, and consumers who charge their Nissan Electric Vehicles with renewable power will help them get there. Nissan is trying to achieve zero emissions in all elements of its operations, including car research, manufacture, and sales, in addition to the green EV charging. Nissan is also developing a business model based on renewable energy that takes advantage of the high-capacity storage capacities of its electric vehicle batteries.
Nissan stated last month that it will invest heavily on electric vehicles, making one of the largest financial pledges in the company’s history. “Nissan Ambition 2030” is the name of the daring effort. In order to compete with Tesla, the project will make electrification a central part of the firm’s long strategy. Over the next five years, the manufacturer plans to invest $17.6 billion ($2 trillion yen) to advance the electrification of it’s own vehicle lineup and enhance technology innovation.
“With the Nissan Ambition 2030, we are going to usher in a new era of electrification, progress technologies to cut carbon emissions, and explore new business opportunities,” stated Nissan CEO Makoto Uchida when the plans were announced last month. “We want Nissan to evolve into a long-term business that is truly required by customers and society.”
Nissan said as part of its Ambition 2030 initiative that it will offer 23 new electrified cars by the year 2030, 15 of which are going to be entirely electric. Nissan and its premium brand Infinity are aiming for a global electrification mix of over 50% by 2025.
Nissan wants electric vehicles to account for more than 75 percent of its car sales in the Europe region, 55 percent in Japan, and 40 percent of models in China by 2026. Nissan expects electric vehicles to account for 40 percent of its sales in the United States by 2030.