• Mon. Oct 3rd, 2022

Andres Had Been Working Hard to Launch Brand

BySam Brad

Nov 1, 2021

Andres had been working hard for months to launch a brand; calls, text reviews, coordinate agencies. Two days before the big day he felt disconnected, as in a parallel world, exhausted . He literally couldn’t get out of bed. He called his boss and resigned … he couldn’t take it anymore.

The boss’s response was very generous: “Let’s finish the launch and you take two weeks off. What you have is ‘ burnout ‘ ”

Today that word is repeated much more frequently than before , it seems like a common diagnosis. The levels of burnout at work have increased dramatically, leading to total lockdown, literally feeling burned out.

It is by no means a new phenomenon, the difference is that today it is talked about. Emotions have won. When it comes to work environments with the possibility of expression and transparency, emotional exhaustion and mental illness in general have a place. Without a doubt – with many exceptions from companies and organizations with a high level of toxicity – progress is very significant.

What we have fallen short of is the solutions. As is the case with many diseases, we go as far as the diagnosis, sometimes accusatory, of a “burned” person .

It seems that the most serious thing about this diagnosis is that we do not anticipate the solutions, but that it is based on two false ideas: that it is acute (that is, that it is a peak, temporary, that it goes away at some point) and that it is individual (that is, it is something that happens to some very particular people and not to others). No, the most serious thing is that we have associated the absence of burnout with a developable competence: resilience.

Sam Brad

The Great Writer and The Passionate Poet As Well, He Graduated from University Of Florida in Journalism and Brad have around 12 years of experience in news and media section.

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